What is internet marketing
Digital marketing is how companies use the internet to talk to you and show you cool stuff they have for sale. It’s like seeing ads on social media, websites, or in your email—they’re trying to get your attention and make you interested in what they offer. It’s all about businesses connecting with people online to sell their products or services.
A Journey Through the History of Digital Marketing
>everywhere today, influencing what we buy, see, and do online. But how did it all begin? Let’s take a trip through history to understand how this has evolved from its humble beginnings to what it is today
> Digital marketing traces its roots back to the 1990s when the internet started becoming accessible to the general public
> It was a time when businesses first realized the potential of reaching people through this new digital medium
> Email was one of the earliest forms , with companies sending out mass emails to promote their products and services
Rise of Search Engines
As the internet grew, so did the need for better ways to find information
> This led to the rise of search engines like Yahoo! and AltaVista in the late 1990s
> Businesses quickly saw the opportunity to appear prominently in search results by optimizing their websites with keywords—a practice known as Search Engine Optimization (SEO).